The promotional merchandise industry is booming. In 2012,
promotional distributors reported over $19.2 billion in revenues but despite
their success, many of them don’t plan on sharing the wealth. According to an
industry survey conducted by the Advertising Specialty Institute, over 25% of
distributors anticipate increasing their margins in 2014 and beyond. Larger
margins for distributors leaves less money for the brand building print and
merchandise your business needs to elevate awareness and to build equity with
consumers.
The Foundry was
founded with a mission to improve how brands buy and manage their brand
building tools. With an unprecedented level of transparency, we work as an
extension of your team, serving as your merchandise experts to streamline brand
delivery. We identify the best way to source your merchandise and navigate you
through the complexities of the marketing supply chain, saving you valuable
time and maximizing the impact of your marketing dollars without sacrificing quality.
When you partner with the The Foundry, our transparent
approach and comprehensive suite of services works to eliminate the
inefficiencies in your current sourcing methodology, bringing fluidity to the
management and execution of your marketing materials and saving your company
the valuable time and money you need to build your
brand.